For those of you who aren’t signed up with a Waitrose card,
do it now. Really quick, because given their worries I can see them stopping
running the scheme soon.
With a Waitrose card, for which there is no fee and no joining requirements, you can grab a free tea or coffee every time you go into Waitrose, either to drink in or take-out.
Whilst you’re there signing up, you should also sign up for a John Lewis card, which will get you free coffee and cake once a month. And their cake is pretty fantastic.
With a Waitrose card, for which there is no fee and no joining requirements, you can grab a free tea or coffee every time you go into Waitrose, either to drink in or take-out.
Whilst you’re there signing up, you should also sign up for a John Lewis card, which will get you free coffee and cake once a month. And their cake is pretty fantastic.
Anyway, this free hot drink card has understandably been
hugely popular. Many people of course opt for take-out drinks, some to carry
around the store with them whilst they shop. And obviously, as many people can’t
pass up a free anything, this has attracted a lot of new people to the scheme,
many of them not of Waitrose’s usual clientele. Waitrose does have a certain
reputation after all, as a middle-class supermarket where the slightly posher
types do their shopping at inflated prices.
Because of that reputation, and the slightly less
middle-class people that are popping in for their free drinks now, Waitrose are
starting to worry that they’re “turning into a soup kitchen”. That’s right; too
many poor people are going to Waitrose now and they’re scared that they now
look like somewhere tramps go for dinner.
Overreaction? No, it’s totally reasonable to suggest that a broadened customer demographic makes your store look cheap and trampy.
Overreaction? No, it’s totally reasonable to suggest that a broadened customer demographic makes your store look cheap and trampy.
Ari Carrington
