Antoine set up an application on crowd funding
website “KissKissBankBank” and within a few weeks he had raised around £700 and
with that he set up and promoted his own website.
He sells the 250ml cans (about the size of a tin
of beans) at £4 and with £4.80 postage fee. The requests stacked up quickly for
the 100% biodegradable product and he has amassed over 1000 orders from around
the globe.
There is also quite a humorous side to this project.
Montcuq is frequently mispronounced as “mon cul” which translates as “my
backside”. So when said wrong they could be spoke as “the air from my backside”.
Antoine says: "Fresh air of Montcuq is 100%
organic, it immerses you in the depths of the city to refresh your ideas. Ideal
when you are in need of creative inspiration."
Orders are currently limited because he only wants
to use 10 litres a day, so that he doesn’t use up the towns supply of air.
Words by Will Whitby